Soho losing out to East London

3rd October 2015

Soho firms looking to attract the brightest graduates, top creatives and tech stars are losing out to businesses located to the east of the City. "Gen Y, in particular, tend to live in the east of London because it is a cheaper and more interesting place to live," says Matthew Bonning-Snook, executive director at Helical Bar. "As a result, they prefer to work closer to home so they can take public transport and cycle. There are other drivers, too. Many offices have been converted to residential and, combined with a pickup in the economy, vacancy rates are less than 5%. So the capital needs to expand into new areas to meet demand.”

Evening Standard (22/10/2015)