A technology company that produces robot cameras for property viewings claims virtual tours increase property value. Estate agent media provider, Giraffe360, has revealed that on the sales market, virtual tour properties carry an estimated premium of 5.6% compared to homes marketed using more traditional techniques. With today's average house price, this is a cash premium of £15,648. On the rental market, the virtual tour premium sits at an estimated 8.5% which equates to an extra £94/month in rental income. Giraffe360 CEO, Mikus Opelts, claimed: “Virtual viewings... have an ability to make viewers fall in love with a home to such an extent that they're willing to pay a little extra to secure it." |
Daily Express (13/07/2022) |